Winning at the point of purchase

Looking for a way to connect your brand with people, wherever they are? Smollan (formerly Hamilton Bright) is a Field Sales and Marketing agency with 25 years of experience, activating brands across Retail, Hospitality, Consumer electronics, DIY and Beauty. Over 1,000 specialists in field, sales, merchandising and brand activation make sure brands get the attention they deserve. Our goal? To make brands stand out and stay top of mind. Today, tomorrow, and beyond.

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3d tekening van de hamilton bright shoppingmall waar je de binnenkant ziet en verschillende winkels

We’re proud to share that Hamilton Bright is now officially operating under the Smollan brand – marking an exciting new chapter for Retail in the Benelux.

Our clients

Our services

een merchandiser van Unilever vult een fris display met Lipton IceTea producten

Merchandising

Consumers love to shop in a well-maintained store with full shelves and products that are clearly visible! By applying merchandising successfully, consumers are more likely…
to service
lachende promotor

Field sales

Smollan (formerly known as Hamilton Bright) has skilled professionals on board. These field sales experts form the foundation of our wide range of flexible and…
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evenement van hamilton bright met dansende vrouwen

Brand activation & events

Would you like to bring your brand to life in an unforgettable event or a talk-of-the-town activation? At Smollan (formerly known as Hamilton Bright), we…
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blonde man in een nette, blauwe blouse bekijkt schoonmaakmiddelen van Sun in een nagebouwd schap met een eyetracking bril

Trade marketing

The optimal shelf layout has the right amount of products in the right place, offered to the consumer at the right time with the correct…
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Medi

Strengthening brands

Smollan believes in the power of well-trained professionals in the retail environment. Whether it’s shelf layout or store staff, good professionals make all the difference. After all, the perfect purchasing experience leads to satisfied customers. It also transforms consumers into brand lovers.

more about us
Een jongen met een JBL koptelefoon en nog een jongen en meisje juichen

Working at Smollan

It’s an amazing challenge to help companies and retailers improve their sales performance.

You’ll work for the greatest brands in a dynamic environment, and you’ll deliver measurable results. That’s what we believe in: a fantastic job.

Discover our jobs

Read our succesful cases!

Click on the case to read it

twee grote chocoladebonbons van het merk Ferrero Rocher
Shelf layout

Maximum visibility in de checkout area
Supermarket

Our partnership with Unilever

Delivering perfect brand presentations for L’Oréal

Samsung: personal advice to online shoppers