field marketing & sales agency Smollan
Smollan (formerly Hamilton Bright) believes in the power of genuine human connection. As the only full-service field marketing agency in the Benelux, we provide solutions for every stage of the customer journey, from merchandising and field sales to brand activation and data & tech.
Winning at the point of purchase
Our playground is wherever your customers are. From vibrant festivals, busy high streets, and electronics stores to supermarkets, DIY stores, pharmacies, and hospitality venues. We are the crucial link between your brand and your target audience. Our range of services is extensive and touches every stage of the customer journey, from the first introduction to loyal purchase. We offer services in merchandising, field sales, activation & events, trade marketing, and data & tech.
We have one goal: to ensure your brand is not just noticed, but stays unforgettable. Together with our teams in Belgium and the Netherlands, we create that lasting impression.
These brands choose Smollan. And we work proudly for them.
Full-service field marketing bureau
As the only full-service field marketing agency in the Benelux, we provide solutions for every stage of the customer journey. From store setup, POS material placement, and store staffing to account management and brand activation. This is just a glimpse of our service offering. Take a look around to see what we can do for your brand.
discover our services25 years of expertise in field marketing and sales
In the Benelux, Smollan builds on over 25 years of experience from Hamilton Bright. With a solid foundation in retail, e-tail, and out-of-home, and expertise in sectors such as FMCG, consumer electronics, health & beauty, and DIY. Want to know more about the journey from Hamilton Bright to Smollan Benelux? View our history.
We help brands & retailers win at the point of purchase. If you’re looking for solutions that deliver growth, we’d love to help
a Smollan company
What can a field marketing agency do for you?
Deploying an external field team from a field marketing agency like Smollan can truly be a game-changer for your sales and marketing strategy.
At Smollan, we go beyond brand experiences; we bring your brand to life. From optimizing shelf layouts to organizing unforgettable product launches and strengthening your in-store presence, our team is here for you.
Our brand ambassadors do more than just represent your brand—they bring it to life in a way that leaves a lasting impression on your target audience. We focus on measurable results, such as increased brand awareness and a stronger position compared to your competitors.
Our commitment to innovation and passion for what we do ensure that every interaction with your brand is positive and impactful. Every campaign and every action is meticulously designed to enhance your brand and deepen the connection with your audience.
