Shelf research
Shoppers make a large part of their purchase decisions on the shop floor. Think of choices in product, brand, variant, and quantity. This so-called in-store decision rate varies between 10% and as much as 82%. The shelf is therefore the only profitable touchpoint within the entire customer journey and plays a very important role in the rendering of your brand.
But research on the shop floor can be time-consuming and complex. In our HBC Labstore in Alkmaar and our research facility in Bleiswijk, we simulate the in-store experience. This is merchandising at its best.
These are unique locations where multiple shelf layouts can be recreated simultaneously. This allows us to research the shelf in several ways. For example, through face-to-face interviews, Shopper Decision Tree research, and eye tracking studies. All of this is offered as a tailor-made solution within Het Perfecte Schap®.
“The decision to purchase largely takes place on the shop floor. That’s why effective shelf research is essential to us!”
The benefits of Het Perfecte Schap®
Het Perfecte Schap® helps you find answers to questions related to retail, category, sales, trade marketing, and (shelf) logistics.
After all, there’s a lot to gain on the shop floor. The shelf plays a crucial role in achieving both quantitative and qualitative objectives — and not just for retailers and suppliers.
Het Perfecte Schap® gives you the opportunity to temporarily enrich your organization with knowledge and resources.
The goal? An optimal shelf setup that delivers better returns on the shop floor in the short term.
The various shelf research services
- optimizing the in-store experience
- creating the presentation
- assistance with shelf setup
- face-to-face research
- shopper Decision Tree research
- eye-tracking research
These brands also chose Hamilton Bright
for shelves that sell
