Shelf layout

A well-organized shelf isn’t just decoration; it’s a sales engine. Consumers decide within seconds whether or not to purchase a product. The right shelf height, product sequencing, and visual support make the difference between walking past and making a purchase. We ensure a layout that doesn’t just look good, but measurably increases sales and enhances the overall shopping experience.

We work based on a planogram or technical drawing to build the shelf from the ground up. Once built, we organize and fully stock the shelf, leaving it ready for customers. Our services include assembling and dismantling shelving units, placing demo models, price tags, and signing. We pay attention to every detail with one goal in mind: a product presentation that is immediately ready for sale and perfectly aligns with your brand story.

Hamilton Bright combines full national coverage in the Netherlands and Belgium with 25 years of experience in Fast-Moving Consumer Goods (FMCG), Consumer Electronics (CE), Body & Healthcare, and DIY. Our merchandisers work according to strict guidelines, ensuring your brand is consistently visible in every store. We respond rapidly to promotions or seasonal changes and deliver measurable results through clear reporting. This maintains an optimal shopping experience for the customer while ensuring your presentation delivers a high return.

We execute your planogram with precision, aligning the placement of every product with consumer buying behavior. This results in logical and attractive presentations that drive higher conversion rates and repeat purchases.

A strong initial presentation is vital, but consistent visibility ensures long-term results. We also provide ongoing maintenance: fronting products, restocking, replacing price tags, and refreshing point-of-sale (POS) materials. When changes occur, we reset the shelves to ensure your brand presentation remains current and sales-focused at all times.