Placing promotional materials

POS material is the silent salesperson in the store. It tells your brand story and influences the moment of purchase when the customer makes their choice. Smollan understands the psychology behind that decision-making moment: through strategic placement and perfect timing, we turn your promotional materials into a sales engine that contributes measurably to your brand goals. As part of our merchandising services, we ensure a visually compelling execution on the shop floor, making sure every brand story is accurate down to the smallest detail.

Every placement begins with a clear plan. From our warehouses in the Netherlands and Belgium, we receive, inspect, and distribute the POS materials. Our merchandisers build displays, set up second placements, and arrange themed areas according to the briefing. Thanks to our national coverage and flexible field force, we can roll out campaigns within 48 hours. Every project is followed up with reports and photo documentation, so you can see exactly where and how your brand is visible. This is how we combine speed with certainty.

Smollan is the only full-service field marketing agency in the Benelux that fully integrates logistics, placement, and maintenance. With more than 25 years of experience in retail, FMCG, and consumer electronics (CE), we ensure consistent execution across all locations. Our merchandisers are trained brand ambassadors who bring your brand to life on the shop floor. Thanks to our data-driven approach, we link visibility to results—making every campaign measurable and every placement impactful.

Smollan aligns perfectly with your marketing calendar. For short-term campaigns, we ensure rapid execution across hundreds of stores, making sure every display or promotional unit is placed on time and exactly according to briefing. For long-term partnerships, we deploy dedicated teams that represent your brand continuously on the shop floor. They monitor the presentation, restock where necessary, and ensure that every customer touchpoint reflects your brand identity. This keeps your brand recognizable and visible, all year round.

A well-planned POS placement increases not only visibility but also sales and brand recall. We track every activation with data and reports, allowing you to see the impact in clear figures. From increased stock turnover to higher repeat purchase rates: our results prove that smart visibility pays off. Smollan ensures that every display delivers a return and that your campaign becomes the talk of the town.

Want to know how we can bring your promotional materials to life on the shop floor? Our team is ready to advise, plan, and execute—quickly, accurately, and with maximum brand impact. Contact our POS specialists in the Netherlands or Belgium and discover what Smollan can do for your brand.

What is included in POS materials?
POS stands for ‘Point of Sale’ and includes everything that supports sales on the shop floor: displays, posters, wobblers, floor stickers, second placements, and themed areas.

Does Smollan work with temporary promotions or seasonal campaigns?
Yes, we build and place promotional materials for short-term campaigns, product launches, and seasonal transitions. Thanks to our flexible field force, we can switch between projects rapidly.

Can Smollan also handle the transport and storage of POS materials?
Yes, we manage the entire process from storage to placement. From our warehouses in Sneek (NL) and Wilrijk (BE), we ensure that every item arrives at the right location on time, complete, and in perfect condition.