Visibility in the beauty & health care branch
In the drugstore, it’s about more than just the product. Consumers look for effectiveness, reliability, and brand experience. Your brand needs to be positioned exactly there at the right moment. We bring people and brands closer together. Whether it’s skincare, supplements, makeup, or medical devices: we understand the dynamics of the drugstore. We ensure your brand is seen, presented, and sold. Where consumers doubt and compare, we provide certainty. Does this really work? Is this right for me? Is this the best choice? At that pivotal moment, your brand must be visible, persuasive, and trustworthy.
A compelling shopping experience in your drugstore
With experienced sales and brand ambassadors, we translate product knowledge into compelling shopping experiences. Our merchandising ensures perfect visibility on the shop floor, while smart activations drive both interaction and conversion. Our approach is flexible, result-oriented, and personal. We think along with your strategy, execute with precision, and build long-term success on the shelf. Visibility alone isn’t enough; in a crowded drugstore, you need to stand out and convince.
Simultaneously, we ensure your brand catches the eye in all the right places—think powerful shelf presentations, second placements, and striking POS materials. Everything with one goal: increasing conversion. Our beauty advisors and sales professionals assist consumers in making the right choice.
We understand the retail floor in health, beauty, and personal care
We go beyond mere execution. We think along, look ahead, and act fast. In the dynamic world of drugstores—where promotions follow each other in rapid succession and shelf space is precious—you need a partner who understands how the shop floor works and how to make a difference there. A product launch, promotion, or seasonal peak? You need to be able to pivot quickly.
Our people make the brand—your brand. They are professional, committed, and flexibly deployable. Thanks to our experience in beauty, health, and personal care, we know exactly what works in this industry. From product launches to second placements, and from shelf advice to activation: we ensure your brand is seen and sold.
With Smollan, you can flexibly hire experienced beauty advisors, brand ambassadors, and sales reps. Our people are ready for immediate deployment and know the inner workings of the drugstore. Whether it’s for temporary activation or structural support: we provide the capacity that delivers immediate results.
Smollan in beauty & healthcare:
- POS (Point of Sale) implementation
- Increased sales focus
- Increasing brand visibility
- Over 20 years of expertise
Your brand on the shelf and in the mind
In the drugstore, it’s all about visibility, experience, and trust. Whether you are an established name or just gaining a foothold, we help your brand grow. Using a mix of sales power, brand activation, and smart data, we ensure you stand out and stay top-of-mind where it matters most: in the store. A product must be experienced—especially in this sector. That’s why we organize activations that stimulate the senses, such as sampling, demonstrations, and interactive moments on the retail floor. We ensure consumers see, test, and remember your product.
Sales outsourcing that works
Do you want to grow your distribution or realize higher sales? Our sales professionals are on the road daily to strengthen relationships with retailers and enhance your brand visibility. They know the playing field, speak the language of the shop floor, and ensure your products aren’t just sitting on the shelf, but are actually selling.
Brand activation that stimulates the senses
A sample, demo, or other experience in the drugstore: our brand activations bring your brand to life. We create interaction, enthusiasm, and recognition. Just as importantly: we make sure the customer doesn’t forget you the moment they step outside.
The right shelf, always in order. Our merchandisers ensure perfect presentation, sufficient stock, and real-time reporting. This keeps you in full control of the execution.
Working with data in the drugstore
How is your brand performing? What is your availability? How successful was your activation? Thanks to our tools, you always have insights and can adjust instantly. No gut feelings, but data that provides the direction to let your brand grow further.
What can we do for you in this sector?
- Deploy beauty advisors and brand ambassadors
- Hire flexible sales reps and field staff
- Product advice, demonstrations, and sampling
- Merchandising and shelf optimization
- Placement of POS and promotional materials
- Realizing second placements
- Executing planogram updates and adjustments
- Managing fixture and display updates and remodels
- Implementing new product launches in-store
- Increasing visibility and conversion
- Training of retail staff
- Guiding activations and product launches
- Relationship management with retailers
- Expanding distribution and boosting sales
- Data-driven reporting and insights
Our services in beauty & health care
Shelf maintenance
For a neatly arranged shelf, with the right amount of stock, price tags and working demo models.
to serviceStore setup and restyles
We are happy to roll up our sleeves to ensure your project runs smoothly.
to servicePlacing promotional materials
Boost your visibility with on-shelf promotional materials, second placements, or themed displays.
to serviceTasting & sampling
With tasting & sampling we bring your products to people in a unique way.
to serviceBeauty & health care specialisten
Are you active in the pharmacy or drugstore industry? We are here to support you. For example, we work for L’Oréal in this sector to position their brand even more strongly. Contact us and speak with a product expert in the field of pharmacy.
