Consumer electronics

We combine sales, activation, training, and data-driven insights to make your brand visible and drive actual sales. Additionally, we offer the flexibility to hire experienced sales professionals and product experts exactly when you need them. Not just attention, but results.

Within the rapidly changing world of consumer electronics, it is essential for brands to have a visible and persuasive presence. At Smollan, we deploy a team of passionate product experts and sales professionals daily. They don’t just tell a product’s story; they make it tangible for the consumer. Whether providing advice on the latest noise-canceling headphones or training retail staff on smart home features, our people ensure the right knowledge reaches the right place. With their keen eye on shelf performance and store results, they deliver valuable insights back to our clients.

Choose Smollan when you need temporary support during a launch, promotion, or peak period, or if you require structural extra capacity on the retail floor: we provide flexible sales teams that are ready for immediate action.

A product shouldn’t just be seen—it should be felt, heard, and experienced. That’s why we organize striking activations, product launches, and live demonstrations. Sometimes in-store, sometimes beyond. Always with the goal of bringing the brand and consumer closer together. Whether it’s a temporary pop-up experience in a shopping mall or an interactive demo in an electronics store: we ensure people don’t just walk by, but stay engaged. And that they remember your brand.

The best retail experience starts with a well-informed team. We provide training for retail staff and sales teams, tailored to the target audience and the brand. This ensures every salesperson knows exactly what sets your product apart from the competition. In doing so, you increase not only knowledge but also confidence and, ultimately, sales.

Our merchandising teams ensure a consistent, attractive presentation in-store. From shelf layout to POS materials—we optimize your brand’s visibility and ensure every touchpoint counts. Visually strong, commercially strategic. We install and maintain promotional materials such as displays, demo setups, and shop-in-shop presentations, ensuring your brand achieves maximum impact on the retail floor.

We don’t just believe in beautiful presentations and good conversations—we believe in measurable results. That is why we link everything we do to clear KPIs and data insights. How is a campaign performing? Which stores are scoring best? Where is there room for improvement? Thanks to our real-time reporting, we can pivot quickly and continue building better conversions and stronger customer relationships alongside our clients.

Smollan Consumer Electronics Services:

• Product demonstrations and live in-store advice
• Sales focus: increasing sales and conversion
• Enhancing visibility and brand exposure
• Placement of POS and demo materials
• Inventory checks and shelf optimization
• Retail staff training on new products and innovations
• Creating and staffing shop-in-shop concepts
• Managing project-based activations and product launches
• Relationship management with store managers and staff
• Securing strategic placement on the retail floor
• Boosting product innovations through experience and interaction