Field sales - retail

Retail is dynamic. It is a landscape full of opportunities, but also fierce competition. Whether you sell consumer electronics or FMCG, your brand deserves a powerful presence on the shop floor. That is where we come in.

At Smollan, we believe that true brand impact starts with personal contact. By combining visibility in the right places with the right people and the right message, our sales experts ensure that your brand is not just seen—it is chosen.

Field sales in retail: The shop floor is our domain
Our field and retail account managers visit stores specifically on behalf of a single brand. Their goal? To drive the sales of your products. They maximize visibility, secure optimal shelf positioning, expand distribution points, and give innovations a powerful boost.

Through second placements, they generate additional exposure, while also taking full responsibility for selling in promotions. Field sales is the primary mission of our account managers on the shop floor.

Data-driven actuals
We work with data-driven actuals: using data to determine the specific set of activities that will make the difference for your brand. We select which stores to visit and at what frequency. When offering activations, we carefully consider what fits the specific store profile and what delivers the highest ROI.

We believe in working effectively to achieve real results. How can we help you grow?

Are you looking for sales representatives or retail account managers on short notice? Smollan facilitates the entire process for you. We provide temporary or permanent field sales teams that hit the road on your behalf. They act as your eyes and ears in the field, driving revenue and optimizing your category. Based on your specific needs, we select the best candidates to build a powerful field force. Smollan can manage the entire journey: from recruitment, selection, and execution to management and reporting. Complete peace of mind!

Our Retail Field Sales:

• More impact through data & drive
  Maximum impact across every channel From national chains to independent retailers: we ensure optimal availability, activation, and brand presentation. Always with clear goals and measurable results.
• Sales and service in a single visit
  Our teams combine sales with support. They ensure your product reaches the shelf, check inventory levels, train staff, and optimize displays. We maximize the impact of every single store visit.
• Smarter shelves, better performance
  We improve your shelf positioning using practical insights. Our approach is based on data, intuition, and, above all, extensive field sales experience. After all, field sales is people work.
• Product launch, promotion, or increased visibility?
  We offer flexible solutions for specific campaigns, temporary boosts, or structural support. Always fast, always scalable. Our retail field sales professionals are driven to achieve maximum results.

• Specialists in CE (consumer electronics) and FMCG (fast moving consumer goods)
  From smartwatches to sports drinks – our people know exactly how to tailor advice and activation to both the product and the customer.
• We build brands on the shop floor
  We go beyond hitting targets. We build lasting relationships with retailers, increase brand loyalty, and ensure your brand remains top-of-mind.
• Real people, real impact
  Our sales teams are carefully selected, trained, and motivated. They represent your brand with the same passion as if it were their own.