Merchandising
Consumers love to shop in a well-maintained store with full shelves and products that are clearly visible! By applying merchandising successfully, consumers are more likely to make a purchase and have a positive shopping experience. Naturally, a positive shopping experience for consumers results in higher revenues at the checkout. That’s why you should put your products in the spotlight today with the merchandising services of Smollan (formerly known as Hamilton Bright)!
What is merchandising?
Merchandising is the strategic presentation and promotion of products within a retail environment to maximize sales. Additionally, it focuses on the overall shopping experience for customers, which must be as optimal as possible.
Merchandising services: from displays to shelf layout
Effective merchandising, therefore, consists of various facets. At Smollan (formerly known as Hamilton Bright), we offer a wide range of merchandising solutions. Placing promotional materials, setting up displays, store layout, shelf maintenance, shelf stocking/assembly, shelf layout, store setup, restyles, interior construction, project-based merchandising, placing Electronic Shelf Labels (ESL), retail support, logistics, and more. Either way, it all revolves around the shelf. Whether it is in an aisle or in a secondary location in the store, for example, in the form of a display. We are your experts in Merchandising.
Focus on your product
Placing promotional materials is probably the most familiar form of Merchandising. At Smollan, we have been providing this service since the very first day of our existence. With the right promotional materials, you increase the visibility of your product: after all, you create more attention value on the shelf. For example, through floor stickers, shelf cards, or hanging leaflets. But have you ever considered a fully stocked display? Or a themed area? It’s all part of the possibilities. Whether it’s in a supermarket, a DIY store, or an electronics store: we are leading in merchandising.
Proud to work for these brands
Merchandising services
Placing promotional materials
Increase your visibility with promotional materials on the shelf, second placements, or a themed area.
to serviceDisplay installations
We take care of the placement of displays within the entire retail landscape in Belgium and the Netherlands within the FMCG, DIY, CE and Body & Healthcare channels.
to serviceShelf layout
Maintaining a focus on optimal store and product presentation is always essential. It is the only way to keep engaging and inspiring consumers
to serviceShelf maintenance
For a neatly arranged shelf, with the right amount of stock, price tags and working demo models.
to serviceStore setup and restyles
We are happy to roll up our sleeves to ensure your project runs smoothly.
to serviceInterior design
Your product in the spotlight with customization that goes beyond displays and presentation furniture.
to serviceLogistics
From request to delivery: we receive, check, collect, and package POS materials.
to service
Ferrero
To strengthen the presence of their products at Delhaize, Ferrero has developed a new planogram for all checkout fixtures. By deploying a dedicated field team, Ferrero can ensure the correct implementation of this planogram in all stores within a short timeframe.
Read the full case here