At the beginning of the new millennium, Egon Diekstra and Claudio Missaglia founded Hamilton Bright, a field marketing agency for A-brands in retail. With limited resources and a lot of ambition, the company grew rapidly from its base in Sneek. By focusing on quality and personal attention for both customers and employees, Hamilton Bright continued to develop year after year. The company expanded into Belgium, acquired specialist companies, and attracted young talent. In 2020, a Benelux management team took over daily management following the acquisition by Advantage Smollan.

Today, Hamilton Bright has 1,200 employees and is among the top field marketing agencies in Belgium and the Netherlands, supporting every stage of the customer journey with its broad offering. Thanks to this “one-stop-shop,” clients can count on speed, efficiency, and European economies of scale.

Hamilton Bright has been named a Great Place to Work and Best Managed Company and actively contributes to society through a sustainability program.

Timeline Hamilton Bright:

2000: Hamilton Bright is born
2004: Hamilton Bright Belgium is established
2006: Retail Service Partner is added
2006: Brand activation forms a new specialty
2010: Opening of the current headquarters in Sneek
2010: HB Training is added
2012: Sales management forms a new specialty
2012: Trade marketing is added
2012: SmartSpotter is added
2014: Twin Shop Support is added
2017: Acquired by Advantage Smollan
2019: Acquired by Dutch Moving Media
2023: Awarded a Great Place to Work
2024: Partnership with Dayes and again awarded the Great Place to Work title