Data visualization

At Smollan, we provide clear data visualization and Product Information Management that truly helps you move forward. We combine product data, performance data (such as Nielsen, SIS, or 7even), shelf monitoring, image capturing, and dashboards in tools like Power BI and Query. The result? A complete and up-to-date view of your shelf and product performance—ready to distribute.

Our structured product database is enriched with insights from Shopper Decision Trees (SDTs). This allows us to map out consumer purchasing behavior and helps us strategically optimize your assortment and shelf layout.

In our professional photo studio, we capture products razor-sharp – from all sides. This is perfect for use in planograms, e-commerce, and research.

• Smart output, aligned with your goals: We provide clear insights, well-founded analyses, and top-quality visual material. This allows you to make better decisions. Whether it concerns product performance, shopper behavior, or shelf positions: you receive exactly the information that matters for your products.
• Flexible in format, content, and systems : We fully align our dashboards, datasets, and visualizations with your processes and platforms. Whether you work with proprietary tools, need specific formats, or are looking for a report that you can directly share with stakeholders: we deliver it in the form you require.
• Technically and creatively strong in one team: our strength lies in the combination of analysis and visualization. We know our way around tools like Power BI and Query, but we are also adept at Photoshop and professional image editing. This way, we deliver not only insight but also impact – in both data and visuals.

Smart choices start with clear data and strong visuals. We ensure clarity, speed, and consistency, – entirely tailored to your systems and goals.