Shoppers make many of their purchasing decisions on the shop floor. These include choosing the product, brand, variant and quantity. This instore decision rate varies between 10% and up to 82%. The shelf is thus the only profitable touchpoint in the entire customer journey, which means it plays a crucial role in rendering your brand.
However, shop floor research can be complex and time consuming. In our HBC Labstore in Alkmaar and research facility in Bleiswijk, we have created simulated store environments. In these unique locations, multiple shelving plans can be tested simultaneously. This allows us to carry out various forms of shelf research, including face2face, Shopper Decision Tree and eye tracking research. The goal is always to create the perfect shelf.
Let us help you get more out of your shelf!