Step inside our LabStore: a realistic testing environment where manufacturers and retailers collaboratively build scenarios using real products and shelves. No theory, just tangible insights. Our team provides the shelves, the products, and a welcoming gathering.

A strong shelf vision starts with a good story. During our interactive workshop, we translate the supplier’s vision into a Retail-focused approach, taking category management as the starting point. Practical, substantive, and always tailored to your specific category.

What drives the shopper? Our support for decision tree research brings structure to choices, based on behavior and product characteristics. This way, you improve navigation on the shelf and the effectiveness of your assortment.

With eye-tracking, you literally look through the eyes of your customer. We measure where attention is directed and use those insights to improve shelf layout, product placement, and promotions. The result: a better shopping experience and increased conversion.

• Everything under one roof: From our own LabStore to shelving materials and research space – we have everything in-house to execute tests and workshops realistically and efficiently. You work in a setting that feels like the real store floor.
• Complete service: We manage the entire process: from preparation and shelf conversion (rebuilding) to guidance during the session and dismantling afterwards. You focus on the insights; we handle the rest.
• Practical experience: Our trainers and consultants have years of experience on both the retail and manufacturer sides. Across diverse industries, they know exactly what works—and what doesn’t.

With our shelving research, you gain crystal-clear insight into what works, what could be improved, and where opportunities lie. From eye-tracking and decision trees to live build sessions in our own LabStore: we combine data with practice. No theoretical reports, but concrete insights that are directly applicable on the store floor. Flexible in design. Substantively well-founded. Practical in execution. And always cost-efficient.