category management

By anticipating the needs of shoppers, consumers and retailers, you can greatly improve the performance of your category. However, optimising the partnership between your brand, the supplier and the retailer is crucial to making this happen.

With our expertise in shopper research and category management, we help you create a commercial presentation and shelf vision. This includes anticipating future trends in the market and retail environment. We always put the shopper at the heart of the category optimisation process. We work with you to define the category of your product (brand) and investigate shoppers’ attitude to this category. This is essential to optimally improve the category performance.

Our consultants will give you a well-argued story to present to the retailer. This will result in improved KPIs. Let us help you improve the performance of your category!


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