In today’s world, where consumers are constantly bombarded with brands and messages, simply standing out isn’t enough. What truly makes a difference? Experience. The kind that connects, engages, and leaves a lasting impression.

That’s exactly what got2b set out to achieve at Brussels Pride: a bold, high-energy activation full of interaction that brought thousands of people face-to-face with the brand. Together with Hamilton Bright, they transformed experience into a powerful tool for reach and brand connection.

About Henkel – got2b

Got2b is Henkel’s bold and trend-driven styling brand, inspiring young people to express their unique style. With its edgy look and a product range tailored to every hair type and personality, got2b has been making waves since its launch in 2001. Today, the brand is a leading player in the hairstyling market across Europe and Asia.

The challenge: beyond visibility
Hair-styling brand got2b wanted to make a strong and creative statement at Brussels Pride. The goal? Visibility, interaction, and a true brand experience. They aimed to reach thousands of people, not just through samples and giveaways, but by creating a fully immersive brand moment. Picture a vibrant photobooth, an on-site hair stylist, and plenty of energy throughout the activation. To bring this to life, they needed a partner who could handle it all, from concept to execution, combining experience, structure, and activation expertise.

The Hamilton Bright approach: where brand activation comes to life
At Hamilton Bright, we thrive on challenges like these. Got2b already knew us through other Henkel departments and brought us in to lead the full execution of this campaign. We assembled a dedicated team of seven: brand ambassadors, backups, a professional hair stylist, a photographer, and a project manager to coordinate all logistics on-site.

From the first briefing to the live activation at Brussels Pride, we spent two to three months preparing every detail: planning, staffing, logistics, and alignment with all involved stakeholders. Hamilton Bright managed the full operation with one clear goal: to deliver an activation that stood out and made a lasting impact.

The result: high traffic, high energy, real brand engagement
Got2b wanted to make a statement. To connect. And above all: to let people experience the products in a fun, personal, and memorable way. And it worked, big time! With a spinning wheel, an on-site stylist, thousands of samples, and a non-stop flow of visitors, the got2b stand became one of the key highlights of the Pride Village.

The numbers:

• 3,500 goodies and 2,500 samples handed out
• Between 7,000 and 10,000 visitors at the stand
• One of the most visited stands in the entire Pride Village

Curious to see what it looked like? We captured the vibe in an energetic aftermovie. Watch it below and feel the buzz of got2b at Brussels Pride.