At Smollan, we bring brands to life in places where people gather – from sports canteens and restaurants to snack bars and gas stations. Where experience is key, we ensure visibility, activation, and brand preference. Whether it’s snacks, drinks, or ice cream: your product deserves attention at the right time, in the right place.

With a team of seasoned sales professionals, we’re on the road every day visiting sports clubs, hospitality businesses, and gas stations across the Benelux. Our people ensure visibility, build brand loyalty, and strengthen your existing field service.

Whether you want to visit all your points of sale in a few days, want to activate seasonally, or are experiencing temporary outages in your field service, we provide immediate visibility and results. During our visits, we gather valuable insights, which we share with you weekly in a clear dashboard – perfect for fine-tuning your strategy.

Our field managers are the link between your brand and the team in the field. They manage, coach, and ensure that goals are achieved. This includes monitoring sales figures, customer satisfaction, and team performance. They translate customer needs into concrete actions, maintain tight schedules, and provide clear reporting. This way, they not only deliver results in the field but also contribute to the growth of your brand and our people.

Regional Managers at Smollan ensure that teams in their regions perform optimally. They combine coaching, customer contact, and operational management, translating national objectives into local actions. Thanks to their market knowledge and focus on process optimization and results, they truly bring strategy to life – both in the field and with the customer.

Perfectly placed displays, smart use of POS materials, and maximum brand experience – that’s merchandising at Smollan. Thanks to our own warehouses and depots throughout the Benelux, we ensure your materials always arrive quickly and flawlessly on location. Without hassle. With impact.

Smollan Out-of-Home Services:

• Promotional Material Placement
• Extra Sales Focus
• Presenting Brands in Out-of-Home
• Placing POS Materials
• Writing Orders
• Drawing Attention to New Products
• Placing Secondary Placements
• Project-Based Merchandising
• Maintaining Relationships on the Shop Floor
• Creating a Preferred Position in the Store
• Expanding Points of Sale
• Boosting Innovations
• Translating National Strategy into Local Action