Roadshows
With a new product on the market, you're eager to bring it to the attention of your target audience. At the same time, you want to know how it's being received. Is it a success? What are the first reactions?
Create brand awareness!
By organizing a roadshow, you’ll be in the right places across the country on the right days, creating the brand awareness your product needs. Together with you, we develop a tailor-made activation, rolled out across various locations in the Netherlands. The crazier, the better!
Why a roadshow by Smollan?
- Creating brand awareness
- Throughout the Netherlands
- Increasing traffic
- Valuable data reporting
Collecting valuable data through a roadshow
Our promoters provide information about your new product or service, while also gathering valuable insights. We share this data with you in a comprehensive report — essential for the further rollout of your product or service.
You can also add a flyer campaign or sampling activation to your roadshow for even more traffic generation and brand awareness.
We created successful roadshows for:
A roadshow for Philips Saeco
“Through this Saeco roadshow, we were able to give the brand a real boost. The fresh ideas from Smollan introduced a new way of training, resulting in great visibility”
Bas van Houtum, TSM Change Philips
The different services we offer for a roadshow
- Concept creation
- Expanding reach
- Creating brand preference
- Organizing online activation
- Organizing offline activation
