A shelf must meet two criteria: it must be functional and it must generate sales. The layout of a shelf is thus based on numerous decisions: product choice, stock levels, segmentations, presentation of the products and location in the store.
These decisions must result in the right balance between visibility and availability. This is the key to a well-performing shelf. Does the visibility of the product range align with shoppers’ expectations? Does it generate impulse purchases? Does the shelf hold the ideal amount of stock, taking into account investments in stock and preventing out of stock and overstocking?
Our consultants look forward to helping you create the ideal shelf. We always start from the perspective of the shopper, the category and/or the brand.
Let us use our knowledge and experience to optimise your shelf!