Smollan in the DIY sector

For more than 20 years, the specialists at Smollan (formerly Hamilton Bright) – Twin Shop Support have been providing complete retail fit-outs—from assembling shelving units to stocking shelves—for the largest chains in the Netherlands and Belgium. Practical, professional, and always ready to get the job done. From store interior design to full-scale remodels: we combine technical execution with commercial power.

With our team of technical merchandisers, Smollan – Twin Shop Support takes the entire store remodel off your hands. From the interior and shelving to demo products and perfectly stocked displays, we ensure your store looks flawless and is ready to perform.

Our approach is more than just filling and building. We assemble retail presentations, implement smart product placement, apply signage, and ensure the right price tags are in the right place. Everything is handled with an eye for detail and results because a great presentation sells. We execute store remodels from A to Z: from updating existing stores to completely redesigning retail floors. Fast, efficient, and without disrupting daily store operations.

Whether it’s custom displays, a striking service counter, a bespoke wall unit, or a complete store interior: we think along with you. From concept to realization, we design, produce, and deliver—exactly as you envisioned.

Rearranging a store layout is a massive undertaking! It requires planning, speed, and precision. Smollan – Twin Shop Support ensures the job is completed as quickly as possible, making it easier for you and ensuring minimal disruption for your customers. This allows you to focus on what matters most: being the trusted face of your store.

We execute planogram updates, adjust shelving, and ensure the store layout always aligns with the latest commercial insights. Our specialists work daily on creating and implementing shelf plans—also known as planograms—for major retail chains in the Benelux. A shelf plan is more than just a layout; it is a strategy designed to sell and enhance the customer experience. Based on market data and consumer behavior, we ensure optimal on-shelf presentation: logical, clear, and commercially strong. Our goal is accessible shelving that maximizes sales!

Consumers expect a well-maintained store with full shelves. Through expert merchandising, you create a positive shopping experience and increase the likelihood of a purchase. Put your products in the spotlight by placing on-shelf promotional materials, creating second placements, or even setting up an entire themed display area. We ensure your brand and products stand out on the retail floor.

With our real-time reporting tool, you can track exactly what is happening—including data, photos, and progress. Thanks to smart planning software, everything runs strictly according to schedule. Smollan merchandisers place pre-filled displays directly from the warehouse to the right spot in the store. Fast, efficient, and 100% visible.

Services of Smollan – Twin Shop Support in the construction and DIY market:

• Production and design of displays
• Production of interiors and fixtures
• Installing and adjusting shelving units
• (Re)building and organizing shelves
• Assembly of demo products
• Installing store interiors and bespoke units
• Placement of signing and branding
• Setting up retail presentations
• Implementing ESL (Electronic Shelf Label) price tags
• Placement of demo models